According to a survey on social marketing in China conducted in late 2023, seven in ten surveyed advertisers reported that KOL promotion would be the main focus of their company's social marketing strategy in the coming year. Followed were brand-operated lie streaming and official social media account operation.
Most expected social marketing formats among advertisers in China in 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Miaozhen Systems, & Various sources (GDMS, & M360, & chinanews.com). (December 21, 2023). Most expected social marketing formats among advertisers in China in 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems, und Various sources (GDMS, und M360, und chinanews.com). "Most expected social marketing formats among advertisers in China in 2024." Chart. December 21, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems, Various sources (GDMS, M360, chinanews.com). (2023). Most expected social marketing formats among advertisers in China in 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems, and Various sources (GDMS, and M360, and chinanews.com). "Most Expected Social Marketing Formats among Advertisers in China in 2024." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems & Various sources (GDMS & M360 & chinanews.com), Most expected social marketing formats among advertisers in China in 2024 Statista, https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/ (last visited July 22, 2024)
Most expected social marketing formats among advertisers in China in 2024 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360, & chinanews.com), December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/