According to a survey on social marketing in China conducted in late 2022, around 24 percent of new advertisers would increase their social marketing spending by more than 30 percent in 2023, compared to 21 percent among mature advertisers . About 80 percent of the surveyed newcomers would increase their social marketing budget in 2023.
Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type
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Mature advertisers
New advertisers
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Miaozhen Systems, & NetEase, & China Advertising Association. (January 18, 2023). Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems, und NetEase, und China Advertising Association. "Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type." Chart. January 18, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems, NetEase, China Advertising Association. (2023). Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems, and NetEase, and China Advertising Association. "Expected Social Marketing Budget Change for 2023 in China as of November 2022, by Advertiser Type." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems & NetEase & China Advertising Association, Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type Statista, https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/ (last visited July 22, 2024)
Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type [Graph], Miaozhen Systems, & NetEase, & China Advertising Association, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
