According to a survey on AI marketing conducted in September 2021, AI technology strength was the most valued capability when choosing ad agencies among Chinese advertisers, with over two-thirds of respondents saying so. Followed were precise marketing tools and reachable audience size and database.
Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021
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Baidu, & Various sources (Tread Consulting), & China Advertising Association. (April 2, 2022). Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/
Baidu, und Various sources (Tread Consulting), und China Advertising Association. "Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021." Chart. April 2, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/
Baidu, Various sources (Tread Consulting), China Advertising Association. (2022). Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/
Baidu, and Various sources (Tread Consulting), and China Advertising Association. "Most Important Capabilities of Digital Marketing Agencies Valued by Advertisers in China as of September 2021." Statista, Statista Inc., 2 Apr 2022, https://www.statista.com/statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/
Baidu & Various sources (Tread Consulting) & China Advertising Association, Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021 Statista, https://www.statista.com/statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/ (last visited December 22, 2024)
Most important capabilities of digital marketing agencies valued by advertisers in China as of September 2021 [Graph], Baidu, & Various sources (Tread Consulting), & China Advertising Association, April 2, 2022. [Online]. Available: https://www.statista.com/statistics/1307674/china-must-have-capabilities-for-a-good-digital-marketing-agency/