A 2023 survey on AI marketing in China pointed out that big data accurate matching was the most widely used AI technology among advertisers (50 percent). Followed were content category tags with a response rate of 48 percent.
Most used AI marketing technologies among advertisers in China in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
36Kr. (December 20, 2023). Most used AI marketing technologies among advertisers in China in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1307604/china-ongoing-ai-marketing-technologies/
36Kr. "Most used AI marketing technologies among advertisers in China in 2023." Chart. December 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1307604/china-ongoing-ai-marketing-technologies/
36Kr. (2023). Most used AI marketing technologies among advertisers in China in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1307604/china-ongoing-ai-marketing-technologies/
36Kr. "Most Used Ai Marketing Technologies among Advertisers in China in 2023." Statista, Statista Inc., 20 Dec 2023, https://www.statista.com/statistics/1307604/china-ongoing-ai-marketing-technologies/
36Kr, Most used AI marketing technologies among advertisers in China in 2023 Statista, https://www.statista.com/statistics/1307604/china-ongoing-ai-marketing-technologies/ (last visited December 21, 2024)
Most used AI marketing technologies among advertisers in China in 2023 [Graph], 36Kr, December 20, 2023. [Online]. Available: https://www.statista.com/statistics/1307604/china-ongoing-ai-marketing-technologies/
