A 2021 digital marketing survey revealed that AI marketing was the most exciting trend among Chinese advertisers, with 44 percent of respondents planning to include it into their marketing strategies within the next two years. As for the ongoing trend, private traffic operation was the most adopted strategy among surveyed advertisers.
Share of advertisers using or planning to include new marketing concepts in China as of November 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Baidu, & Miaozhen Systems, & Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting). (April 2, 2022). Share of advertisers using or planning to include new marketing concepts in China as of November 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/
Baidu, und Miaozhen Systems, und Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting). "Share of advertisers using or planning to include new marketing concepts in China as of November 2021." Chart. April 2, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/
Baidu, Miaozhen Systems, Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting). (2022). Share of advertisers using or planning to include new marketing concepts in China as of November 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/
Baidu, and Miaozhen Systems, and Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting). "Share of Advertisers Using or Planning to Include New Marketing Concepts in China as of November 2021." Statista, Statista Inc., 2 Apr 2022, https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/
Baidu & Miaozhen Systems & Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting), Share of advertisers using or planning to include new marketing concepts in China as of November 2021 Statista, https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/ (last visited December 22, 2024)
Share of advertisers using or planning to include new marketing concepts in China as of November 2021 [Graph], Baidu, & Miaozhen Systems, & Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting), April 2, 2022. [Online]. Available: https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/
