Influencers on the Chinese Twitter-like platform, Weibo, are more active in content creation compared to those on other social media sites in China. According to a report in April 2021, KOLs (Key Opinion Leaders) on Weibo published an average of 5.7 posts per day, serving about 300 million active influencer followers.
Average number of posts published by key opinion leaders (KOLs) per day in China as of April 2021, by platform
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QuestMobile. (June 8, 2021). Average number of posts published by key opinion leaders (KOLs) per day in China as of April 2021, by platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1307469/china-influencer-post-frequency-by-platform/
QuestMobile. "Average number of posts published by key opinion leaders (KOLs) per day in China as of April 2021, by platform." Chart. June 8, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1307469/china-influencer-post-frequency-by-platform/
QuestMobile. (2021). Average number of posts published by key opinion leaders (KOLs) per day in China as of April 2021, by platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1307469/china-influencer-post-frequency-by-platform/
QuestMobile. "Average Number of Posts Published by Key Opinion Leaders (Kols) per Day in China as of April 2021, by Platform." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1307469/china-influencer-post-frequency-by-platform/
QuestMobile, Average number of posts published by key opinion leaders (KOLs) per day in China as of April 2021, by platform Statista, https://www.statista.com/statistics/1307469/china-influencer-post-frequency-by-platform/ (last visited December 22, 2024)
Average number of posts published by key opinion leaders (KOLs) per day in China as of April 2021, by platform [Graph], QuestMobile, June 8, 2021. [Online]. Available: https://www.statista.com/statistics/1307469/china-influencer-post-frequency-by-platform/
