In 2021, outdoor billboards had the highest invalid ad publication rate across the outdoor media types in China, amounting to 15.5 percent. Outdoor LED ads followed with 12.5 percent of invalid rate.
Ratio of invalid traffic across main media types of outdoor advertising in China in 2021, by abnormality status
* Over 77,000 advertising campaigns from PC, Mobile, and NEW TV were monitored, covering more than 1,000 media and over 1,900 brands. Internet hard-broadcasting, offline media, website information, social platforms, KOLs, and more were taken into account.
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OctoPlus. (April 21, 2022). Ratio of invalid traffic across main media types of outdoor advertising in China in 2021, by abnormality status [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1307384/china-invalid-offline-outdoor-advertising-traffic-by-type/
OctoPlus. "Ratio of invalid traffic across main media types of outdoor advertising in China in 2021, by abnormality status." Chart. April 21, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1307384/china-invalid-offline-outdoor-advertising-traffic-by-type/
OctoPlus. (2022). Ratio of invalid traffic across main media types of outdoor advertising in China in 2021, by abnormality status. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1307384/china-invalid-offline-outdoor-advertising-traffic-by-type/
OctoPlus. "Ratio of Invalid Traffic across Main Media Types of Outdoor Advertising in China in 2021, by Abnormality Status." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1307384/china-invalid-offline-outdoor-advertising-traffic-by-type/
OctoPlus, Ratio of invalid traffic across main media types of outdoor advertising in China in 2021, by abnormality status Statista, https://www.statista.com/statistics/1307384/china-invalid-offline-outdoor-advertising-traffic-by-type/ (last visited December 23, 2024)
Ratio of invalid traffic across main media types of outdoor advertising in China in 2021, by abnormality status [Graph], OctoPlus, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1307384/china-invalid-offline-outdoor-advertising-traffic-by-type/
