In 2021, the share of invalid traffic on forum platforms in China decreased by five percent point to 35 percent. Social media invalid traffic dropped as well due to the implementation of measures to create a clean cyberspace.
Distribution of invalid traffic on forum platforms in China in 2021
* Over 77,000 advertising campaigns from PC, Mobile, and NEW TV were monitored, covering more than 1,000 media and over 1,900 brands. Internet hard-broadcasting, offline media, website information, social platforms, KOLs, and more were taken into account.
Invalid traffic refers to the content or interactions from the fake accoounts registered or created by bots.
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OctoPlus. (April 21, 2022). Distribution of invalid traffic on forum platforms in China in 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1307376/china-invalid-traffic-on-forum-platforms/
OctoPlus. "Distribution of invalid traffic on forum platforms in China in 2021." Chart. April 21, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1307376/china-invalid-traffic-on-forum-platforms/
OctoPlus. (2022). Distribution of invalid traffic on forum platforms in China in 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1307376/china-invalid-traffic-on-forum-platforms/
OctoPlus. "Distribution of Invalid Traffic on Forum Platforms in China in 2021." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1307376/china-invalid-traffic-on-forum-platforms/
OctoPlus, Distribution of invalid traffic on forum platforms in China in 2021 Statista, https://www.statista.com/statistics/1307376/china-invalid-traffic-on-forum-platforms/ (last visited December 23, 2024)
Distribution of invalid traffic on forum platforms in China in 2021 [Graph], OctoPlus, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1307376/china-invalid-traffic-on-forum-platforms/
