In 2021, the share of invalid new TV ad traffic slightly increased to 6.5 percent in China. Among all industries, leisure and entertainment detected the highest share of new TV abnormal exposure at 29.2 percent, followed by clothing and apparel with 26.8 percent.
Distribution of traffic on the new TV terminal in China in 2021
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OctoPlus. (April 21, 2022). Distribution of traffic on the new TV terminal in China in 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1307285/china-traffic-distribution-on-new-tv-terminal/
OctoPlus. "Distribution of traffic on the new TV terminal in China in 2021." Chart. April 21, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1307285/china-traffic-distribution-on-new-tv-terminal/
OctoPlus. (2022). Distribution of traffic on the new TV terminal in China in 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1307285/china-traffic-distribution-on-new-tv-terminal/
OctoPlus. "Distribution of Traffic on The New Tv Terminal in China in 2021." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1307285/china-traffic-distribution-on-new-tv-terminal/
OctoPlus, Distribution of traffic on the new TV terminal in China in 2021 Statista, https://www.statista.com/statistics/1307285/china-traffic-distribution-on-new-tv-terminal/ (last visited December 23, 2024)
Distribution of traffic on the new TV terminal in China in 2021 [Graph], OctoPlus, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1307285/china-traffic-distribution-on-new-tv-terminal/
