Invalid traffic on social media platforms in China 2022-2023, by type

Published by
Lai Lin Thomala,
Jun 12, 2024

In 2023, invalid traffic, both in followers and user interactions, on China's six major social media platforms slightly declined. With the implementation of government measures to create clean cyberspace, the share of Invalid social media followers decreased to 45.3 percent.

Share of invalid followers and user interactions on social media platforms in China in 2022 and 2023

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Release date

March 2024

Region

China

Survey time period

2022 and 2023

Special properties

six social media platforms covering Weibo, WeChat Official Accounts, WeChat Video Channel, Xiaohongshu, Douyin, and Kuaishou

Supplementary notes

Social media invalid traffic refers to the content or interactions from fake accounts registered or created by bots.

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