In 2021, text ads on mobile phones were the least trusted form of advertising worldwide, with 45 percent of respondents stating that they did not trust much this type of ads or did not trust them at all. Online banner ads followed, with 38 percent of global survey participants distrusting this format.
Least trusted digital advertising channels worldwide as of September 2021
Characteristic
Share of respondents who 'do not trust much' or 'do not trust at all'
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (January 20, 2022). Least trusted digital advertising channels worldwide as of September 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen. "Least trusted digital advertising channels worldwide as of September 2021." Chart. January 20, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen. (2022). Least trusted digital advertising channels worldwide as of September 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen. "Least Trusted Digital Advertising Channels Worldwide as of September 2021." Statista, Statista Inc., 20 Jan 2022, https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen, Least trusted digital advertising channels worldwide as of September 2021 Statista, https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/ (last visited December 22, 2024)
Least trusted digital advertising channels worldwide as of September 2021 [Graph], Nielsen, January 20, 2022. [Online]. Available: https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
