Ad revenue of radio and TV industry in China 2023, by segment

Advertising revenue of radio and television industry in China in 2023, by segment

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Release date

May 2024

Region

China

Survey time period

2023

Supplementary notes

*New media advertising revenue refers to ad income obtained through websites, computer clients, mobile apps, etc.
**Including advertising revenue obtained through competitive ranking, newspaper advertising, building advertising, outdoor advertising, brand promotion, etc.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024).

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Statistics on " Advertising in China "

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Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

7
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* For commercial use only

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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