In 2023, the radio and television industry in China generated a total of around 344 billion yuan in advertising revenue, indicating an 2.8 percent year-over-year growth. The internet new media ads had the largest revenue contribution, amounting to nearly 270 billion yuan.
Advertising revenue of radio and television industry in China in 2023, by segment
(in billion yuan)
*New media advertising revenue refers to ad income obtained through websites, computer clients, mobile apps, etc. **Including advertising revenue obtained through competitive ranking, newspaper advertising, building advertising, outdoor advertising, brand promotion, etc.
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024).
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NRTA (China). (May 8, 2024). Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/
NRTA (China). "Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan)." Chart. May 8, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/
NRTA (China). (2024). Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/
NRTA (China). "Advertising Revenue of Radio and Television Industry in China in 2023, by Segment (in Billion Yuan)." Statista, Statista Inc., 8 May 2024, https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/
NRTA (China), Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan) Statista, https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/ (last visited December 22, 2024)
Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan) [Graph], NRTA (China), May 8, 2024. [Online]. Available: https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/
