Ad revenue of radio and TV industry in China 2023, by segment

Published by
Lai Lin Thomala
,
May 14, 2024

In 2023, the radio and television industry in China generated a total of around 344 billion yuan in advertising revenue, indicating an 2.8 percent year-over-year growth. The internet new media ads had the largest revenue contribution, amounting to nearly 270 billion yuan.

Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan)

CharacteristicAd revenue in billion yuan
- -
- -
- -
- -
Showing entries 1 to 4 (4 entries in total)
Statistic: Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

May 2024

Region

China

Survey time period

2023

Supplementary notes

*New media advertising revenue refers to ad income obtained through websites, computer clients, mobile apps, etc.
**Including advertising revenue obtained through competitive ranking, newspaper advertising, building advertising, outdoor advertising, brand promotion, etc.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024).

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Advertising in China
  • 39 page/s
  • English
  • pptx
  • Detailed references

Everything on "Advertising in China" in one document: edited and divided into chapters, including detailed references.

Go to report
Further reports
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Advertising in China "

Other statistics that may interest you Advertising in China

Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.