Monthly income distribution of live streaming users in China 2022

Published by
Lai Lin Thomala,
Apr 16, 2024
According to a survey on the Chinese live streaming market released in April 2022, about 36 percent of the live streaming platform users had a monthly income between 5,001 yuan and 10,000 yuan. As of June 2021, China's livestreaming userbase reached 638 million.

Share of live streaming users in China as of 1st quarter 2022, by monthly income level

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Release date

April 2022

Region

China

Survey time period

as of Q1 2022

Number of respondents

1,680 respondents

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.14 euros (as of May 2022).

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Live streaming in ChinaOnline videos in ChinaVideo streaming worldwideSVOD services in ChinaShort video apps in China
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