By 2025, it is estimated that Facebook is going to remain as the most used social media in Latin America, although reaching its slowest growth rate so far in 2022. TikTok was expected to have the biggest growth rate in the region, competing but not outnumbering with Instagram, while becoming two times bigger than Twitter and 3.5 times larger than Snapchat.
Number of social network users in Latin America from 2019 to 2025, by platform
(in millions)
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eMarketer, & Twitter. (January 18, 2022). Number of social network users in Latin America from 2019 to 2025, by platform (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1305948/social-networks-users-reach-latin-america/
eMarketer, und Twitter. "Number of social network users in Latin America from 2019 to 2025, by platform (in millions)." Chart. January 18, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1305948/social-networks-users-reach-latin-america/
eMarketer, Twitter. (2022). Number of social network users in Latin America from 2019 to 2025, by platform (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1305948/social-networks-users-reach-latin-america/
eMarketer, and Twitter. "Number of Social Network Users in Latin America from 2019 to 2025, by Platform (in Millions)." Statista, Statista Inc., 18 Jan 2022, https://www.statista.com/statistics/1305948/social-networks-users-reach-latin-america/
eMarketer & Twitter, Number of social network users in Latin America from 2019 to 2025, by platform (in millions) Statista, https://www.statista.com/statistics/1305948/social-networks-users-reach-latin-america/ (last visited December 22, 2024)
Number of social network users in Latin America from 2019 to 2025, by platform (in millions) [Graph], eMarketer, & Twitter, January 18, 2022. [Online]. Available: https://www.statista.com/statistics/1305948/social-networks-users-reach-latin-america/
