Hungary: reach of print ads 2020-2029, by segment

In 2029, the reach in terms of readers is forecast to significantly decrease in all segments compared to the previous time point. Consistent with the decreasing trend, the reach in terms of readers experiences the lowest values across all segments towards the end of the observation period. Particularly noteworthy is the segment Magazine Advertising, as it exhibits the lowest value of 1.43 million users.

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Print advertising reach in Hungary from 2020 to 2029, by segment (in million users)

Characteristic	Newspaper Advertising	Magazine Advertising
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Print Advertising is a form of advertising that uses physically printed media to reach a mass audience. Ads are published in hard copy, for example in newspapers and commercial magazines.

Structure:

Print Advertising comprises advertising revenues from consumer-focused magazines only. Trade-focused magazines are not included in this section.
The Newspaper Advertising section comprises advertising revenues from newspapers only. Daily and weekly newspapers, as well as free daily newspapers, are included. The content in this market refers to non-digital revenues only.

Additional information:
Print Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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