Russia: digital audio ads reach, by segment

Over the last two observations, the reach in terms of listeners is forecast to significantly increase in all segments. As part of the positive trend, the reach in terms of listeners achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Music Streaming stands out with the highest value of 15.6 million users.

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Reach of digital audio advertisement in Russia from 2019 to 2029, by segment (in millions)

Characteristic	Music Streaming	Podcasts
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Structure:

Music streaming advertising is ad supported on music-streaming services
Podcast advertising is ad supported for ads placed within podcast channels

Additional information:
Digital Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Audio Advertising include Amazon Music, Apple Music, YouTube Music, Tencent Music, and Spotify. For more information on the data displayed, use the info button right next to the boxes.

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