Social media excluded, blogs were the favorite channel used by brands for affiliate marketing, as almost 28 percent were using bloggers for that purpose in 2021. Review and coupon sites came in second and third with 18.7 and 14.8 percent of brands using those channels for affiliate marketing.
Leading channels used for affiliate marketing by brands worldwide in 2021
Characteristic
Share of brands
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Influencer Marketing Hub. (May 4, 2022). Leading channels used for affiliate marketing by brands worldwide in 2021 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/
Influencer Marketing Hub. "Leading channels used for affiliate marketing by brands worldwide in 2021." Chart. May 4, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/
Influencer Marketing Hub. (2022). Leading channels used for affiliate marketing by brands worldwide in 2021. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/
Influencer Marketing Hub. "Leading Channels Used for Affiliate Marketing by Brands Worldwide in 2021." Statista, Statista Inc., 4 May 2022, https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/
Influencer Marketing Hub, Leading channels used for affiliate marketing by brands worldwide in 2021 Statista, https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/ (last visited July 23, 2024)
Leading channels used for affiliate marketing by brands worldwide in 2021 [Graph], Influencer Marketing Hub, May 4, 2022. [Online]. Available: https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/