Social media excluded, blogs were the favorite channel used by brands for affiliate marketing, as almost 28 percent were using bloggers for that purpose in 2021. Review and coupon sites came in second and third with 18.7 and 14.8 percent of brands using those channels for affiliate marketing.
Leading channels used for affiliate marketing by brands worldwide in 2021
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Influencer Marketing Hub. (May 4, 2022). Leading channels used for affiliate marketing by brands worldwide in 2021 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/
Influencer Marketing Hub. "Leading channels used for affiliate marketing by brands worldwide in 2021." Chart. May 4, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/
Influencer Marketing Hub. (2022). Leading channels used for affiliate marketing by brands worldwide in 2021. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/
Influencer Marketing Hub. "Leading Channels Used for Affiliate Marketing by Brands Worldwide in 2021." Statista, Statista Inc., 4 May 2022, https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/
Influencer Marketing Hub, Leading channels used for affiliate marketing by brands worldwide in 2021 Statista, https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/ (last visited January 06, 2025)
Leading channels used for affiliate marketing by brands worldwide in 2021 [Graph], Influencer Marketing Hub, May 4, 2022. [Online]. Available: https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/