"Zhongcao", a popular Chinese term meaning "planting grass" originally, describes the effect of recommendation-based marketing strategy as "to plant a seed in one's mind". It is commonly used to promote fashion, cosmetics, and food products in China. According to a survey conducted in China in March 2022, over 60 percent of respondents stated that they were rational enough to cope with marketing-oriented recommendations.
Attitudes towards marketing disguised in recommendation-based content (Zhongcao) in China as of March 2022
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iiMedia Research. (March 14, 2022). Attitudes towards marketing disguised in recommendation-based content (Zhongcao) in China as of March 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1304760/china-attitudes-towards-influencer-marketing/
iiMedia Research. "Attitudes towards marketing disguised in recommendation-based content (Zhongcao) in China as of March 2022." Chart. March 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1304760/china-attitudes-towards-influencer-marketing/
iiMedia Research. (2022). Attitudes towards marketing disguised in recommendation-based content (Zhongcao) in China as of March 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1304760/china-attitudes-towards-influencer-marketing/
iiMedia Research. "Attitudes towards Marketing Disguised in Recommendation-based Content (Zhongcao) in China as of March 2022." Statista, Statista Inc., 14 Mar 2022, https://www.statista.com/statistics/1304760/china-attitudes-towards-influencer-marketing/
iiMedia Research, Attitudes towards marketing disguised in recommendation-based content (Zhongcao) in China as of March 2022 Statista, https://www.statista.com/statistics/1304760/china-attitudes-towards-influencer-marketing/ (last visited December 22, 2024)
Attitudes towards marketing disguised in recommendation-based content (Zhongcao) in China as of March 2022 [Graph], iiMedia Research, March 14, 2022. [Online]. Available: https://www.statista.com/statistics/1304760/china-attitudes-towards-influencer-marketing/
