"Zhongcao", a popular Chinese term meaning "planting grass" originally, describes the effect of recommendation-based marketing strategy as "to plant a seed in one's mind". Food products are the most effective product categories for such marketing campaigns. According to a survey conducted in January 2024, about 54.7 percent of respondents in China shared the experience of purchasing food items under the influence of "zhongcao" content.
Effectiveness of recommendation-based marketing (zhongcao) in China as of January 2024, by selected product category
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iiMedia Research. (February 8, 2024). Effectiveness of recommendation-based marketing (zhongcao) in China as of January 2024, by selected product category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1304732/china-major-products-purchased-by-consumers-following-influencer-marketing/
iiMedia Research. "Effectiveness of recommendation-based marketing (zhongcao) in China as of January 2024, by selected product category." Chart. February 8, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1304732/china-major-products-purchased-by-consumers-following-influencer-marketing/
iiMedia Research. (2024). Effectiveness of recommendation-based marketing (zhongcao) in China as of January 2024, by selected product category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1304732/china-major-products-purchased-by-consumers-following-influencer-marketing/
iiMedia Research. "Effectiveness of Recommendation-based Marketing (Zhongcao) in China as of January 2024, by Selected Product Category." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/1304732/china-major-products-purchased-by-consumers-following-influencer-marketing/
iiMedia Research, Effectiveness of recommendation-based marketing (zhongcao) in China as of January 2024, by selected product category Statista, https://www.statista.com/statistics/1304732/china-major-products-purchased-by-consumers-following-influencer-marketing/ (last visited December 22, 2024)
Effectiveness of recommendation-based marketing (zhongcao) in China as of January 2024, by selected product category [Graph], iiMedia Research, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/1304732/china-major-products-purchased-by-consumers-following-influencer-marketing/
