According to a survey conducted in March 2022, product review and brand endorsement videos from key opinion leaders (KOLs) were the most effective forms of recommendation-based marketing, or "Zhongcao" in China, with over 66 percent of surveyed consumers having been convinced to purchase the suggested products. "Zhongcao", a popular Chinese term meaning "planting grass" originally, describes the effect of recommendation-based marketing strategy as "to plant a seed in one's mind".
Most effective forms of recommendation-based marketing (Zhongcao) in China as of March 2022
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iiMedia Research. (March 14, 2022). Most effective forms of recommendation-based marketing (Zhongcao) in China as of March 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1304699/china-major-forms-of-influencer-marketing/
iiMedia Research. "Most effective forms of recommendation-based marketing (Zhongcao) in China as of March 2022." Chart. March 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1304699/china-major-forms-of-influencer-marketing/
iiMedia Research. (2022). Most effective forms of recommendation-based marketing (Zhongcao) in China as of March 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1304699/china-major-forms-of-influencer-marketing/
iiMedia Research. "Most Effective Forms of Recommendation-based Marketing (Zhongcao) in China as of March 2022." Statista, Statista Inc., 14 Mar 2022, https://www.statista.com/statistics/1304699/china-major-forms-of-influencer-marketing/
iiMedia Research, Most effective forms of recommendation-based marketing (Zhongcao) in China as of March 2022 Statista, https://www.statista.com/statistics/1304699/china-major-forms-of-influencer-marketing/ (last visited December 22, 2024)
Most effective forms of recommendation-based marketing (Zhongcao) in China as of March 2022 [Graph], iiMedia Research, March 14, 2022. [Online]. Available: https://www.statista.com/statistics/1304699/china-major-forms-of-influencer-marketing/
