During a survey carried out among consumers in the United States in March 2022, 45 percent of respondents aged between 35 and 44 said they had bought a product or service promoted by a virtual influencer. An increase in consumer age was correlated by a drop in those buying a product or service promoted by virtual influencers, with only 18 percent of consumers aged 55 and older saying they had done that.
Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group
Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
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The Influencer Marketing Factory. (March 29, 2022). Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/
The Influencer Marketing Factory. "Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group ." Chart. March 29, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/
The Influencer Marketing Factory. (2022). Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/
The Influencer Marketing Factory. "Share of Consumers Who Bought a Product or Service Promoted by a Virtual Influencer in The United States as of March 2022, by Age Group ." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/
The Influencer Marketing Factory, Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group Statista, https://www.statista.com/statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/ (last visited December 21, 2024)
Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/
