During a survey carried out among consumers in the United States in March 2022, 75 percent of respondents aged between 18 and 24 said they followed at least one virtual influencer, while 67 percent of respondents aged both 25 to 34 and 35 to 44 said they did so as well. An increase in consumer age went hand in hand with a decrease in the share of those following virtual influencers, with only 26 percent of consumers aged 55 and older doing so.
Share of consumers who follow at least one virtual influencer in the United States as of March 2022, by age group
Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
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The Influencer Marketing Factory. (March 29, 2022). Share of consumers who follow at least one virtual influencer in the United States as of March 2022, by age group [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1304080/consumers-follow-virtual-influencers-age-us/
The Influencer Marketing Factory. "Share of consumers who follow at least one virtual influencer in the United States as of March 2022, by age group ." Chart. March 29, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1304080/consumers-follow-virtual-influencers-age-us/
The Influencer Marketing Factory. (2022). Share of consumers who follow at least one virtual influencer in the United States as of March 2022, by age group . Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1304080/consumers-follow-virtual-influencers-age-us/
The Influencer Marketing Factory. "Share of Consumers Who Follow at Least One Virtual Influencer in The United States as of March 2022, by Age Group ." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1304080/consumers-follow-virtual-influencers-age-us/
The Influencer Marketing Factory, Share of consumers who follow at least one virtual influencer in the United States as of March 2022, by age group Statista, https://www.statista.com/statistics/1304080/consumers-follow-virtual-influencers-age-us/ (last visited November 19, 2024)
Share of consumers who follow at least one virtual influencer in the United States as of March 2022, by age group [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1304080/consumers-follow-virtual-influencers-age-us/
