During a survey carried out among consumers in the United States in March 2022, 28.7 percent of respondents who said they followed at least one virtual influencer said they did so on YouTube, while 28.4 percent said they did so on Instagram. TikTok rounded out the top three, with 20.5 percent of respondents saying they followed virtual influencers on this platform.
Leading platforms where consumers follow virtual influencers in the United States as of March 2022
Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
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The Influencer Marketing Factory. (March 29, 2022). Leading platforms where consumers follow virtual influencers in the United States as of March 2022 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Leading platforms where consumers follow virtual influencers in the United States as of March 2022." Chart. March 29, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. (2022). Leading platforms where consumers follow virtual influencers in the United States as of March 2022. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Leading Platforms Where Consumers Follow Virtual Influencers in The United States as of March 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory, Leading platforms where consumers follow virtual influencers in the United States as of March 2022 Statista, https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/ (last visited December 19, 2024)
Leading platforms where consumers follow virtual influencers in the United States as of March 2022 [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/
