During a survey carried out among consumers in the United States in March 2022, 28.7 percent of respondents who said they followed at least one virtual influencer said they did so on YouTube, while 28.4 percent said they did so on Instagram. TikTok rounded out the top three, with 20.5 percent of respondents saying they followed virtual influencers on this platform.
Leading platforms where consumers follow virtual influencers in the United States as of March 2022
Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Influencer Marketing Factory. (March 29, 2022). Leading platforms where consumers follow virtual influencers in the United States as of March 2022 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Leading platforms where consumers follow virtual influencers in the United States as of March 2022." Chart. March 29, 2022. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. (2022). Leading platforms where consumers follow virtual influencers in the United States as of March 2022. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Leading Platforms Where Consumers Follow Virtual Influencers in The United States as of March 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory, Leading platforms where consumers follow virtual influencers in the United States as of March 2022 Statista, https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/ (last visited November 17, 2024)
Leading platforms where consumers follow virtual influencers in the United States as of March 2022 [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1303988/top-platforms-consumers-follow-virtual-influencers-us/
