Platforms where consumers follow virtual influencers in the U.S. 2022

Published by Statista Research Department, Dec 10, 2024
During a survey carried out among consumers in the United States in March 2022, 28.7 percent of respondents who said they followed at least one virtual influencer said they did so on YouTube, while 28.4 percent said they did so on Instagram. TikTok rounded out the top three, with 20.5 percent of respondents saying they followed virtual influencers on this platform.

Leading platforms where consumers follow virtual influencers in the United States as of March 2022

CharacteristicShare of respondents
YouTube 28.7%
Instagram 28.4%
TikTok 20.5%
Facebook 14.6%
Twitter 4.6%
Spotify 2%
Other 1.2%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2
• YouTube 28.7%
• Instagram 28.4%
• TikTok 20.5%
• Facebook 14.6%
• Twitter 4.6%
• Spotify 2%
• Other 1.2%

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Source

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In cooperation with

The Influencer Marketing Factory

Release date

March 2022

Region

United States

Survey time period

March 1 to 29, 2022

Number of respondents

1,044 respondents

Age group

18 years and older

Supplementary notes

Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."

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