Consumers who follow at least one virtual influencer in the U.S. 2022

Published by Statista Research Department, Dec 10, 2024
During a survey carried out among consumers in the United States in March 2022, 58 percent of respondents said they followed at least one virtual influencer, while 42 percent of respondents said they did not do so.

Share of consumers who follow at least one virtual influencer in the United States as of March 2022

CharacteristicShare of respondents
Yes 58%
No 42%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2
• Yes 58%
• No 42%

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Source

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The Influencer Marketing Factory

Release date

March 2022

Region

United States

Survey time period

March 1 to 29, 2022

Number of respondents

1,044 respondents

Age group

18 years and older

Supplementary notes

Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."

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