An assessment of India's leading digital-first organizations across various industries in 2021, revealed that the travel sector attributed the lion's share, about 90 percent, of its overall marketing spends to digital marketing. In comparison, the media and OTT sector devoted half their total marketing spending to digital, as of that year.
Share of digital marketing spends in digital-first organizations across India in 2021, by industry
Characteristic
Share of total marketing spends
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BCG India. (November 12, 2021). Share of digital marketing spends in digital-first organizations across India in 2021, by industry [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/
BCG India. "Share of digital marketing spends in digital-first organizations across India in 2021, by industry." Chart. November 12, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/
BCG India. (2021). Share of digital marketing spends in digital-first organizations across India in 2021, by industry. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/
BCG India. "Share of Digital Marketing Spends in Digital-first Organizations across India in 2021, by Industry." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/
BCG India, Share of digital marketing spends in digital-first organizations across India in 2021, by industry Statista, https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/ (last visited August 24, 2024)
Share of digital marketing spends in digital-first organizations across India in 2021, by industry [Graph], BCG India, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/