An assessment of India's leading digital-first organizations across various industries in 2021, revealed that the travel sector attributed the lion's share, about 90 percent, of its overall marketing spends to digital marketing. In comparison, the media and OTT sector devoted half their total marketing spending to digital, as of that year.
Share of digital marketing spends in digital-first organizations across India in 2021, by industry
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BCG India. (November 12, 2021). Share of digital marketing spends in digital-first organizations across India in 2021, by industry [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/
BCG India. "Share of digital marketing spends in digital-first organizations across India in 2021, by industry." Chart. November 12, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/
BCG India. (2021). Share of digital marketing spends in digital-first organizations across India in 2021, by industry. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/
BCG India. "Share of Digital Marketing Spends in Digital-first Organizations across India in 2021, by Industry." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/
BCG India, Share of digital marketing spends in digital-first organizations across India in 2021, by industry Statista, https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/ (last visited January 08, 2025)
Share of digital marketing spends in digital-first organizations across India in 2021, by industry [Graph], BCG India, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1303411/india-digital-marketing-spend-share-by-industry/
