How email marketing campaigns are handled India 2021

Published by
Tanushree Basuroy,
Jun 8, 2023
A majority, that is 73 percent, of marketing executives surveyed in India in 2021 reported that they handled email marketing campaigns internally. Among them, 18 percent admitted that their companies combined outsourcing and inhouse management to handle email marketing campaigns. Another nine percent of respondents claimed to produce these campaigns externally.

Handling of email marketing campaigns by marketers in India in 2021

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Release date

December 2021

Region

India

Survey time period

2021

Number of respondents

250+

Special properties

Chief marketing officers (CMOs), CEOs, founders, directors

Method of interview

Online survey

Supplementary notes

The original survey question asked was: "How do you currently handle Email marketing campaigns?"

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