During a survey carried out among consumers in the United States in March 2022, 51.4 percent of respondents who said they did not follow any virtual influencer - defined as a digital character designed to simulate human qualities and influence people's decisions - said they did so because they were not interested. Real influencers were preferred by 24.5 percent of respondents, while 24.1 percent said they were not aware that virtual influencers existed.
Reasons why consumers do not follow virtual influencers in the United States as of March 2022
Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Influencer Marketing Factory. (March 29, 2022). Reasons why consumers do not follow virtual influencers in the United States as of March 2022 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Reasons why consumers do not follow virtual influencers in the United States as of March 2022." Chart. March 29, 2022. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory. (2022). Reasons why consumers do not follow virtual influencers in the United States as of March 2022. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Reasons Why Consumers Do Not Follow Virtual Influencers in The United States as of March 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory, Reasons why consumers do not follow virtual influencers in the United States as of March 2022 Statista, https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/ (last visited December 20, 2024)
Reasons why consumers do not follow virtual influencers in the United States as of March 2022 [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
