During a survey carried out among consumers in the United States in March 2022, 26.6 percent of respondents who said they followed at least one virtual influencer - defined as a digital character designed to simulate human qualities and influence people's decisions - said they did so because of the virtual influencer's content. Virtual influencer storytelling was cited by 18.6 percent of respondents, while 15.5 percent of respondents said they found virtual influencers to be inspirational.
Reasons why consumers follow virtual influencers in the United States as of March 2022
Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
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The Influencer Marketing Factory. (March 29, 2022). Reasons why consumers follow virtual influencers in the United States as of March 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1302739/reasons-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Reasons why consumers follow virtual influencers in the United States as of March 2022." Chart. March 29, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1302739/reasons-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. (2022). Reasons why consumers follow virtual influencers in the United States as of March 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1302739/reasons-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Reasons Why Consumers Follow Virtual Influencers in The United States as of March 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1302739/reasons-consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory, Reasons why consumers follow virtual influencers in the United States as of March 2022 Statista, https://www.statista.com/statistics/1302739/reasons-consumers-follow-virtual-influencers-us/ (last visited December 21, 2024)
Reasons why consumers follow virtual influencers in the United States as of March 2022 [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1302739/reasons-consumers-follow-virtual-influencers-us/
