Among the various communication channels employed for digital marketing purposes in India in 2021, video marketing was identified as the channel with the highest return on investment by CMOs. In contrast, influencer marketing ranked fifth with 33 percent of respondents reporting it to have a high return on investment impact.
Leading online marketing channels with high return on investment in India in 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Octane Research. (December 13, 2021). Leading online marketing channels with high return on investment in India in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/
Octane Research. "Leading online marketing channels with high return on investment in India in 2021." Chart. December 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/
Octane Research. (2021). Leading online marketing channels with high return on investment in India in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/
Octane Research. "Leading Online Marketing Channels with High Return on Investment in India in 2021." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/
Octane Research, Leading online marketing channels with high return on investment in India in 2021 Statista, https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/ (last visited July 22, 2024)
Leading online marketing channels with high return on investment in India in 2021 [Graph], Octane Research, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/