Gen Z and Millennials intending to buy eco-friendly products South Korea 2022
According to a survey conducted by the Korea Chamber of Commerce Industry in March 2022 among South Korean Gen Z members and Millennials, around 64.5 percent of respondents answered they intended to buy environmentally friendly products by ethical manufacturers even though they were more expensive. Around 32.1 percent answered that the higher price point was a reason to not buy these products.
