According to a survey conducted by the Korea Chamber of Commerce Industry in March 2022 among South Korean Gen Z members and Millennials, around 64.5 percent of respondents answered they intended to buy environmentally friendly products by ethical manufacturers even though they were more expensive. Around 32.1 percent answered that the higher price point was a reason to not buy these products.
Share of Gen Z and Millennials who had the intention to buy products manufactured by ethical businesses as of March 2022
Characteristic
Share of respondents
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ChosunBiz. (April 3, 2022). Share of Gen Z and Millennials who had the intention to buy products manufactured by ethical businesses as of March 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1301001/south-korea-intention-to-buy-environmental-friendly-products/
ChosunBiz. "Share of Gen Z and Millennials who had the intention to buy products manufactured by ethical businesses as of March 2022." Chart. April 3, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1301001/south-korea-intention-to-buy-environmental-friendly-products/
ChosunBiz. (2022). Share of Gen Z and Millennials who had the intention to buy products manufactured by ethical businesses as of March 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1301001/south-korea-intention-to-buy-environmental-friendly-products/
ChosunBiz. "Share of Gen Z and Millennials Who Had The Intention to Buy Products Manufactured by Ethical Businesses as of March 2022." Statista, Statista Inc., 3 Apr 2022, https://www.statista.com/statistics/1301001/south-korea-intention-to-buy-environmental-friendly-products/
ChosunBiz, Share of Gen Z and Millennials who had the intention to buy products manufactured by ethical businesses as of March 2022 Statista, https://www.statista.com/statistics/1301001/south-korea-intention-to-buy-environmental-friendly-products/ (last visited August 24, 2024)
Share of Gen Z and Millennials who had the intention to buy products manufactured by ethical businesses as of March 2022 [Graph], ChosunBiz, April 3, 2022. [Online]. Available: https://www.statista.com/statistics/1301001/south-korea-intention-to-buy-environmental-friendly-products/