According to a study, e-commerce websites are the preferred channel for U.S. consumers to research and compare products before purchase, cited by more than 40 percent of respondents. Search engines ranked second, with a quarter of consumers surveyed, followed by e-commerce apps with 13 percent. Finally, only two percent said voice assistants were the channel they were most likely to use for this purpose.
Channels most likely to be used for researching and comparing products before buying in the United States in 2022
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Share of respondents
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Salsify. (March 30, 2022). Channels most likely to be used for researching and comparing products before buying in the United States in 2022 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1299613/research-channels-before-purchase-united-states/
Salsify. "Channels most likely to be used for researching and comparing products before buying in the United States in 2022." Chart. March 30, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1299613/research-channels-before-purchase-united-states/
Salsify. (2022). Channels most likely to be used for researching and comparing products before buying in the United States in 2022. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1299613/research-channels-before-purchase-united-states/
Salsify. "Channels Most Likely to Be Used for Researching and Comparing Products before Buying in The United States in 2022." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1299613/research-channels-before-purchase-united-states/
Salsify, Channels most likely to be used for researching and comparing products before buying in the United States in 2022 Statista, https://www.statista.com/statistics/1299613/research-channels-before-purchase-united-states/ (last visited July 03, 2024)
Channels most likely to be used for researching and comparing products before buying in the United States in 2022 [Graph], Salsify, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1299613/research-channels-before-purchase-united-states/