Share of U.S. consumers switching from traditional television to streaming 2021

Published by
Julia Stoll,
Mar 20, 2023
A survey conducted in July 2021 examined the rate of cancellation of traditional TV service among various age groups, and found that around one in four consumers are cutting the cord across generations. Gen X users (born between 1965 and 1980) were found in the survey to be the most likely to cancel traditional TV service, at 27 percent of users reporting cancellation. Gen Z (born 1997 to 2012), millennials (born 1981 to 1996), and baby boomers (born 1946 to 1964) were all found to have a slightly lower but very similar proportion of cord cutters.

Share of cord cutters in the United States as of July 2021, by generation

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Sources

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Release date

September 2021

Region

United States

Survey time period

July 24 to 30, 2021

Number of respondents

2,852 respondents

Age group

18-70 years

Special properties

respondents watch at least 5 hours of TV per week via traditional pay TV or a streaming service

Method of interview

Online survey

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Statistics on " Cord-cutting in the United States "

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Overview

6

Selected pay TV providers

5

Consumer behavior

6

Streaming and vMVPDs vs. pay TV

5

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Topics

Pay TV in the United StatesPay TV in the United Kingdom (UK)Cable TV in the United StatesCable newsCord-cutting in the United States
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