Change in footfall of Amazon and Whole Foods stores in the U.S. 2022

Published by Daniela Coppola, Apr 11, 2024
Data on geolocated U.S. mobile users showed that consumers visited Amazon Fresh and Amazon Go stores more than Whole Foods Markets. Between January and March 2022, Whole Foods registered a negative footfall, while Amazon Fresh recorded an increase of over 90-percent of their store visits. Compared to the same period in 2020, Amazon Go's unique new visitors grew by almost 40 percent in the first three months of 2022, while total visits decreased by ten percent.

Year-over-year change in visits to Amazon and Whole Foods stores in the United States in 4th quarter 2022, by indicator

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Release date

May 2022

Region

United States

Survey time period

January 1, to March 31, 2022

Supplementary notes

Figures based mostly on first-party, permission-based SDK data collected from InMarket’s network of Comscore-verified owned & operated and SDK partner apps.

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