Of the survey respondents, 47 percent reported that product necessity was or would be the driving force behind them making a purchase via social media in 2022. A special discount promotion, and the product being unavailable for purchase any other way are the only other purchase drivers with a total share of respondents over 25 percent over the same time period.
Purchase drivers among social commerce users in the Nordic countries in 2022
YouGov surveyed consumers from YouGov's proprietary panel in the Nordic countries using standardized online interviews on the subject of social shopping.
Survey question: What encouraged you or what would encourage you to purchase via a social media?
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YouGov. (February 22, 2022). Purchase drivers among social commerce users in the Nordic countries in 2022 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/
YouGov. "Purchase drivers among social commerce users in the Nordic countries in 2022." Chart. February 22, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/
YouGov. (2022). Purchase drivers among social commerce users in the Nordic countries in 2022. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/
YouGov. "Purchase Drivers among Social Commerce Users in The Nordic Countries in 2022." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/
YouGov, Purchase drivers among social commerce users in the Nordic countries in 2022 Statista, https://www.statista.com/statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/ (last visited November 19, 2024)
Purchase drivers among social commerce users in the Nordic countries in 2022 [Graph], YouGov, February 22, 2022. [Online]. Available: https://www.statista.com/statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/
