Willingness to pay for online dating services in China 2021

Published by
Lai Lin Thomala,
Jul 17, 2023
According to a survey on online dating and matchmaking in China conducted in December 2021, more than two thirds of respondents were willing to pay for online dating services. In 2021, the online dating and matchmaking market in China was valued at 7.2 billion yuan.

Acceptance of paying to use online dating services in China as of December 2021

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Source

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Release date

January 2022

Region

China

Survey time period

December 2021

Number of respondents

9,827 online dating and matchmaking users

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.16 U.S. dollars and 0.14 euros (as of April 2022).

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Key figures

4

Market segments

3

Major market players

5

User demographics

4

User behavior & preferences

7

LGBT online dating

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