Reasons U.S. shoppers abandon online purchases with UK brands 2021
In 2021, too high shipping costs were the main reason among 69 percent of online shoppers from the United States for abandoning their purchase while shopping with brands from the United Kingdom. The second most common abandonment reason was that the delivery time would be too long, with 62 percent of respondents. Additionally, 44 percent of U.S. shoppers abandoned their UK order because they did not want to risk paying for import duties when picking up their package.