TikTok ad reach in Taiwan 2023, by audience group

Published by
Lai Lin Thomala,
Mar 11, 2024
In 2023, TikTok advertising was estimated to reach around 5.65 million people aged 18 years and above in Taiwan, representing about 23.6 percent of the democratic island's total population. Among YouTube ad viewers aged 18 and above, females accounted for about 45.7 percent.

TikTok advertising penetration among people aged 18 years and above in Taiwan in 2023, by demographic group

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Release date

February 2024

Region

Taiwan

Survey time period

2023

Age group

18 years and above

Supplementary notes

*As a percentage of total TikTok ad reach aged 18 and above.

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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