As of the last quarter of 2023, Instagram advertising was estimated to reach around 11.4 million people in Taiwan, representing roughly 47.4 percent of the democratic island's total population. Among Instagram ad viewers living in Taiwan, females accounted for 56.5 percent.
Instagram advertising penetration in Taiwan as of 4th quarter of 2023, by demographic group
Characteristic
Ad audience share
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Instagram advertising penetration in Taiwan as of 4th quarter of 2023, by demographic group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1296667/taiwan-instagram-advertising-audience-demographics/
We Are Social, und DataReportal, und Meltwater. "Instagram advertising penetration in Taiwan as of 4th quarter of 2023, by demographic group." Chart. February 23, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1296667/taiwan-instagram-advertising-audience-demographics/
We Are Social, DataReportal, Meltwater. (2024). Instagram advertising penetration in Taiwan as of 4th quarter of 2023, by demographic group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1296667/taiwan-instagram-advertising-audience-demographics/
We Are Social, and DataReportal, and Meltwater. "Instagram Advertising Penetration in Taiwan as of 4th Quarter of 2023, by Demographic Group." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1296667/taiwan-instagram-advertising-audience-demographics/
We Are Social & DataReportal & Meltwater, Instagram advertising penetration in Taiwan as of 4th quarter of 2023, by demographic group Statista, https://www.statista.com/statistics/1296667/taiwan-instagram-advertising-audience-demographics/ (last visited August 25, 2024)
Instagram advertising penetration in Taiwan as of 4th quarter of 2023, by demographic group [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1296667/taiwan-instagram-advertising-audience-demographics/