As of the third quarter of 2023, the number of social media users in Taiwan amounted to around 19.2 million, accounting for 80 percent of the democratic island's total population. Keeping in touch with acquaintances was the primary reason for using social media platforms, with 53.4 percent of surveyed internet users in Taiwan saying so.
Leading reasons for using social media services in Taiwan as of 3rd quarter 2023
Characteristic
Share of internet users
Keeping in touch with friends and family
53.4%
Filling spare time
47.5%
Seeing what's being talked about
33.9%
Finding content
32.9%
Reading news stories
26.5%
Seeinbg content from brands
22.7%
Finding inspiration for things to do and buy
22.5%
Posting about your life
21.3%
Sharing opinions
21.2%
Finding products to purchase
19.8%
Following celebraties and influencers
19.3%
Avoiding missing out (FOMO)
18.2%
Making new contacts
15.7%
0%5%10%15%20%25%30%35%40%45%50%55%60%
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Leading reasons for using social media services in Taiwan as of 3rd quarter 2023 [Graph]. In Statista. Retrieved March 01, 2025, from https://www.statista.com/statistics/1296618/taiwan-main-purposes-of-social-media-use/
We Are Social, und DataReportal, und Meltwater. "Leading reasons for using social media services in Taiwan as of 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed March 01, 2025. https://www.statista.com/statistics/1296618/taiwan-main-purposes-of-social-media-use/
We Are Social, DataReportal, Meltwater. (2024). Leading reasons for using social media services in Taiwan as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: March 01, 2025. https://www.statista.com/statistics/1296618/taiwan-main-purposes-of-social-media-use/
We Are Social, and DataReportal, and Meltwater. "Leading Reasons for Using Social Media Services in Taiwan as of 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1296618/taiwan-main-purposes-of-social-media-use/
We Are Social & DataReportal & Meltwater, Leading reasons for using social media services in Taiwan as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1296618/taiwan-main-purposes-of-social-media-use/ (last visited March 01, 2025)
Leading reasons for using social media services in Taiwan as of 3rd quarter 2023 [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1296618/taiwan-main-purposes-of-social-media-use/
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