A survey conducted across India in 2022, reported that food-related content attracted the most followers with 41 percent of respondents stating that they followed influencers who created such content. Lifestyle and fashion were the other trending influencer categories during that period as indicated by more than 30 percent of responses, respectively.
Most followed influencer content categories in India as of 2022
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Kantar, & GroupM (INCA Global). (October 12, 2022). Most followed influencer content categories in India as of 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/
Kantar, und GroupM (INCA Global). "Most followed influencer content categories in India as of 2022." Chart. October 12, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/
Kantar, GroupM (INCA Global). (2022). Most followed influencer content categories in India as of 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/
Kantar, and GroupM (INCA Global). "Most Followed Influencer Content Categories in India as of 2022." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/
Kantar & GroupM (INCA Global), Most followed influencer content categories in India as of 2022 Statista, https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/ (last visited December 21, 2024)
Most followed influencer content categories in India as of 2022 [Graph], Kantar, & GroupM (INCA Global), October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/
