According to a survey conducted among global marketing leaders during the fourth quarter of 2021, 72 percent of respondents said they were very effective or effective at delivering value to their organization with the execution of in-person events. By comparison around half of respondents said they were very effective or effective at delivering value with webinars, while a respective 42 and 36 percent said so for hybrid and virtual events.
Share of marketers who were confident in event execution effectiveness worldwide in 4th quarter 2021, by event type
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MarketingCharts. (February 14, 2022). Share of marketers who were confident in event execution effectiveness worldwide in 4th quarter 2021, by event type [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1295488/event-marketing-effectiveness/
MarketingCharts. "Share of marketers who were confident in event execution effectiveness worldwide in 4th quarter 2021, by event type ." Chart. February 14, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1295488/event-marketing-effectiveness/
MarketingCharts. (2022). Share of marketers who were confident in event execution effectiveness worldwide in 4th quarter 2021, by event type . Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1295488/event-marketing-effectiveness/
MarketingCharts. "Share of Marketers Who Were Confident in Event Execution Effectiveness Worldwide in 4th Quarter 2021, by Event Type ." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1295488/event-marketing-effectiveness/
MarketingCharts, Share of marketers who were confident in event execution effectiveness worldwide in 4th quarter 2021, by event type Statista, https://www.statista.com/statistics/1295488/event-marketing-effectiveness/ (last visited October 31, 2024)
Share of marketers who were confident in event execution effectiveness worldwide in 4th quarter 2021, by event type [Graph], MarketingCharts, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1295488/event-marketing-effectiveness/
