Among the various tiers of social media influencers in India, it was reported that creators at the nano level exhibited the highest levels of engagement with their audiences, with an average engagement rate of 7 percent in 2021. Meanwhile, macro influencers who have a larger following, and are most frequently approached by brands to drive visibility and awareness, were found to engage the least with their audience.
Average audience engagement rate of influencers across India in 2021, by creator
*Content creators can be segregated into levels based on the number of followers:
Nano influencers - 10,000 followers or less
Micro influencers - 10,000 to 100,000 followers
Macro influencers - 100,000 to one million followers
Mega influencers - One million+ followers
Celebrities
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
exchange4media. (September 17, 2021). Average audience engagement rate of influencers across India in 2021, by creator [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1295110/india-influencer-engagement-rate-by-creator/
exchange4media. "Average audience engagement rate of influencers across India in 2021, by creator." Chart. September 17, 2021. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1295110/india-influencer-engagement-rate-by-creator/
exchange4media. (2021). Average audience engagement rate of influencers across India in 2021, by creator. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1295110/india-influencer-engagement-rate-by-creator/
exchange4media. "Average Audience Engagement Rate of Influencers across India in 2021, by Creator." Statista, Statista Inc., 17 Sep 2021, https://www.statista.com/statistics/1295110/india-influencer-engagement-rate-by-creator/
exchange4media, Average audience engagement rate of influencers across India in 2021, by creator Statista, https://www.statista.com/statistics/1295110/india-influencer-engagement-rate-by-creator/ (last visited November 24, 2024)
Average audience engagement rate of influencers across India in 2021, by creator [Graph], exchange4media, September 17, 2021. [Online]. Available: https://www.statista.com/statistics/1295110/india-influencer-engagement-rate-by-creator/
