In 2022, marketers could possibly reach around 6.46 million audience in Hong Kong by posting ads on YouTube, around 86 percent of the city's total population. In comparison, Facebook was reported to have around 4.5 million ad viewers each.
Number of potential audience reached by major social media platforms in Hong Kong in 2023
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Ad audience in millions
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* According to the source, the number of users detected on X could far exceed the actual user number.
Audience figures may include duplicated or fake accounts or accounts that do not represent human individuals. Figures may not represent unique individuals, and may not match equivalent figures for the total active user base.
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We Are Social, & DataReportal, & Meltwater. (February 21, 2024). Number of potential audience reached by major social media platforms in Hong Kong in 2023 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/
We Are Social, und DataReportal, und Meltwater. "Number of potential audience reached by major social media platforms in Hong Kong in 2023 (in millions)." Chart. February 21, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/
We Are Social, DataReportal, Meltwater. (2024). Number of potential audience reached by major social media platforms in Hong Kong in 2023 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/
We Are Social, and DataReportal, and Meltwater. "Number of Potential Audience Reached by Major Social Media Platforms in Hong Kong in 2023 (in Millions)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/
We Are Social & DataReportal & Meltwater, Number of potential audience reached by major social media platforms in Hong Kong in 2023 (in millions) Statista, https://www.statista.com/statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/ (last visited July 22, 2024)
Number of potential audience reached by major social media platforms in Hong Kong in 2023 (in millions) [Graph], We Are Social, & DataReportal, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/
