Instagram ad reach in Hong Kong 2023, by audience group

Published by
Lai Lin Thomala,
Mar 11, 2024
In 2023, Instagram advertising was estimated to reach around 3.7 million people in Hong Kong, representing about 49 percent of the city's total population. Among Instagram ad viewers living in the financial hub, females accounted for about 60 percent.

Instagram advertising penetration in Hong Kong in 2023, by demographic group

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Release date

February 2024

Region

Hong Kong

Survey time period

2023

Supplementary notes

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Statistics on " Social media in Hong Kong "

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Other statistics that may interest you Social media in Hong Kong

Overview

8

Usage

8

YouTube

6

Facebook

7

Instagram

6

Others

5

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Topics

Social media in Hong KongSmartphone market in Hong KongSocial media in ChinaSocial media in TaiwanSocial media in the Asia-Pacific region
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