About 75 percent of chief marketing officers surveyed in India reported that a large chunk of their marketing expenditure went to spreading awareness about health and wellness, and using technology to meet consumers' demands during the lockdown in 2021. This was followed by 63 percent of responses stating that a fair share of the spends were channeled into educating consumers about new ways of experiencing the brand's products and services through "how to" videos.
High impact creative and communication spends during the lockdown in India in 2021
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Octane Research. (December 13, 2021). High impact creative and communication spends during the lockdown in India in 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1292623/india-high-impact-digital-marketing-spends-in-lockdown/
Octane Research. "High impact creative and communication spends during the lockdown in India in 2021." Chart. December 13, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1292623/india-high-impact-digital-marketing-spends-in-lockdown/
Octane Research. (2021). High impact creative and communication spends during the lockdown in India in 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1292623/india-high-impact-digital-marketing-spends-in-lockdown/
Octane Research. "High Impact Creative and Communication Spends during The Lockdown in India in 2021." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1292623/india-high-impact-digital-marketing-spends-in-lockdown/
Octane Research, High impact creative and communication spends during the lockdown in India in 2021 Statista, https://www.statista.com/statistics/1292623/india-high-impact-digital-marketing-spends-in-lockdown/ (last visited January 08, 2025)
High impact creative and communication spends during the lockdown in India in 2021 [Graph], Octane Research, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1292623/india-high-impact-digital-marketing-spends-in-lockdown/
