In 2021, approximately 61 percent of participants in a stated that their most important reason for consuming meat-substitute products are health benefits. Nearly 34 percent mentioned animal-welfare concerns as the most important reason.
Consumers' most important reasons for eating meat substitutes in the United States in 2021
*The Source asked participants: "What are the most important reasons why you are interested in trying [or have already tried, or currently eat] meat substitutes, like Impossible or Beyond Meat, that seek to mimic the taste and texture of meat? Select all that apply. (% Selected)"
The base for the survey were U.S. adults who are interested in trying or have
already tried or currently eat meat substitutes.
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Ipsos. (December 3, 2021). Consumers' most important reasons for eating meat substitutes in the United States in 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos. "Consumers' most important reasons for eating meat substitutes in the United States in 2021." Chart. December 3, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos. (2021). Consumers' most important reasons for eating meat substitutes in the United States in 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos. "Consumers' Most Important Reasons for Eating Meat Substitutes in The United States in 2021." Statista, Statista Inc., 3 Dec 2021, https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos, Consumers' most important reasons for eating meat substitutes in the United States in 2021 Statista, https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/ (last visited December 30, 2024)
Consumers' most important reasons for eating meat substitutes in the United States in 2021 [Graph], Ipsos, December 3, 2021. [Online]. Available: https://www.statista.com/statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
