Distribution channel of music work of online music artists in China 2021

Published by
Lai Lin Thomala,
Jun 23, 2023
As of 2021, online music platform was the most frequently used channel among Chinese online music artists to distribute and promote their music works, with 95 percent of usage rate, followed by short-form videos. Tencent Music and Netease Cloud Music were the leading platforms in China to encourage and incubate music creators.

Most used channels to distribute and promote music work among online music artists in China in 2021

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Release date

November 2021

Region

China

Survey time period

2021

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Music streamingMusic industry in the U.S.Digital Music in the United StatesStreaming in the United StatesMusic industry in Europe
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