Generation Z was the most intimate cohort to music consumption in China. High frequency of listening, strong willingness to pay and high motivation to discover music content were common characteristics to distinguish them from other age groups. Almost 70 percent of Gen Z users expressed a willingness to pay for music content, as of the second quarter of 2020.
Music consumption characteristics of Generation Z in China as of 2nd quarter 2020
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Analysys, & 199IT. (June 22, 2021). Music consumption characteristics of Generation Z in China as of 2nd quarter 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1291021/china-music-consumption-habits-of-gen-z/
Analysys, und 199IT. "Music consumption characteristics of Generation Z in China as of 2nd quarter 2020." Chart. June 22, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1291021/china-music-consumption-habits-of-gen-z/
Analysys, 199IT. (2021). Music consumption characteristics of Generation Z in China as of 2nd quarter 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1291021/china-music-consumption-habits-of-gen-z/
Analysys, and 199IT. "Music Consumption Characteristics of Generation Z in China as of 2nd Quarter 2020." Statista, Statista Inc., 22 Jun 2021, https://www.statista.com/statistics/1291021/china-music-consumption-habits-of-gen-z/
Analysys & 199IT, Music consumption characteristics of Generation Z in China as of 2nd quarter 2020 Statista, https://www.statista.com/statistics/1291021/china-music-consumption-habits-of-gen-z/ (last visited December 22, 2024)
Music consumption characteristics of Generation Z in China as of 2nd quarter 2020 [Graph], Analysys, & 199IT, June 22, 2021. [Online]. Available: https://www.statista.com/statistics/1291021/china-music-consumption-habits-of-gen-z/
