According to a 2023 survey on the digital usage among Chinese internet users, about 25.5 percent of respondents said they discovered new brands through word-of-mouth recommendations from friends or family. Search engines, brand websites, and social media comments were other major channels for gathering new information about products and services.
Most-used information channels for finding new brands and products in China as of 3rd quarter 2023
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We Are Social, & Meltwater, & DataReportal. (February 21, 2024). Most-used information channels for finding new brands and products in China as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1290743/china-popular-brand-discovery-channels/
We Are Social, und Meltwater, und DataReportal. "Most-used information channels for finding new brands and products in China as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1290743/china-popular-brand-discovery-channels/
We Are Social, Meltwater, DataReportal. (2024). Most-used information channels for finding new brands and products in China as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1290743/china-popular-brand-discovery-channels/
We Are Social, and Meltwater, and DataReportal. "Most-used Information Channels for Finding New Brands and Products in China as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1290743/china-popular-brand-discovery-channels/
We Are Social & Meltwater & DataReportal, Most-used information channels for finding new brands and products in China as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1290743/china-popular-brand-discovery-channels/ (last visited December 21, 2024)
Most-used information channels for finding new brands and products in China as of 3rd quarter 2023 [Graph], We Are Social, & Meltwater, & DataReportal, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1290743/china-popular-brand-discovery-channels/
