According to a survey conducted by Opensurvey among women in the United States in 2022 on their channels for information about Korean beauty products, around 40.4 percent of respondents answered they knew about K-beauty products thanks to social media. Another 23.9 percent knew about it because influencers or celebrities used such products.
Channels for information about Korean beauty products among consumers in the United States in 2022
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Share of respondents
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Opensurvey. (January 24, 2022). Channels for information about Korean beauty products among consumers in the United States in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1290712/south-korea-korean-beauty-information-channels-in-the-us/
Opensurvey. "Channels for information about Korean beauty products among consumers in the United States in 2022." Chart. January 24, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1290712/south-korea-korean-beauty-information-channels-in-the-us/
Opensurvey. (2022). Channels for information about Korean beauty products among consumers in the United States in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1290712/south-korea-korean-beauty-information-channels-in-the-us/
Opensurvey. "Channels for Information about Korean Beauty Products among Consumers in The United States in 2022." Statista, Statista Inc., 24 Jan 2022, https://www.statista.com/statistics/1290712/south-korea-korean-beauty-information-channels-in-the-us/
Opensurvey, Channels for information about Korean beauty products among consumers in the United States in 2022 Statista, https://www.statista.com/statistics/1290712/south-korea-korean-beauty-information-channels-in-the-us/ (last visited August 24, 2024)
Channels for information about Korean beauty products among consumers in the United States in 2022 [Graph], Opensurvey, January 24, 2022. [Online]. Available: https://www.statista.com/statistics/1290712/south-korea-korean-beauty-information-channels-in-the-us/